UK Travellers are looking to spend an average of 10 Nights in Hotels on their holidays this summer
UK holidaymakers aged 25 and older* are expected to spend £27 billion+ on
hotel stays this summer, whether it be for UK destinations, short or
long haul travel. The average traveller is planning to book an average
of ten room nights during the main summer holiday period according to a new survey released today by Room Key, the only hotel meta search engine built by hoteliers.
Though nearly three-quarters (74%) said price will drive their hotel
decision, location was a close second at 66%, and over half of
travellers (52%) said that facilities will play a significant role in
their decision. Hotel brands (24%) and the family friendly nature of the
properties (21%) are two further factors that will influence hotel
choice, according to the survey.
"Value reigns supreme in the search for hotels this summer,"
said Chief Marketing Officer Stephany Verstraete. "Today's savvy
traveller is looking beyond room rates alone to added value extras such
as complimentary Wi-Fi or free breakfast, family-friendly properties and
more. With hospitality at our core and the backing of the world's
leading hotel brands, Room Key is ready to help summer travellers from the UK find the best value for their spend."
Those from the UK who are planning to stay in a hotel between May and
August 2013 are expected to spend, on average, £1,116, which translates
to an estimated national spend of £27 billion on hotel rooms for the
busy summer travel season.
Slight Increase in Nights Away
Travellers from the UK plan to stay more than a week (average
of 10 nights) in hotels this summer for leisure with 27% planning to
spend longer away than they did last summer. When it comes to opening
their wallets, just over seven out of ten travellers (73%) plan to spend
about the same amount per night as they did last summer for a hotel room and 14% plan to spend more while a similar number say they will spend less.
Make Room for Facilities
When asked about what their favourite part of staying in a hotel while on holiday was, 68% said the facilities on offer. Having a professional make the bed and tidy the room (housekeeping) came in second at 14%.
It was also found that those surveyed were quite specific on the
location of rooms within hotels and where they would or would not choose
to stay: 40% of those surveyed said they would pass on a room located near the lift;
22% gave the cold shoulder to rooms neighbouring the ice machine; 39%
would avoid rooms near the restaurant or bar and both first floor rooms
and rooms next to the pool rate low on the list of location preferences.
"Taking it Easy" Tops Summer Travel Plans
Relaxation topped results for holidaying this summer, with 68% of those surveyed saying they plan to take it easy at the beach, on an island or at a spa. City sight-seeing trips that include shopping came in second at 51% followed by family or school reunions (27%) and famous UK
sites and National Park exploration such as Stonehenge, Snowdonia, etc.
at (19%). Just under half (49%) plan to travel with a spouse or
significant other, 37% plan to travel with immediate family, including
spouses and kids and 23% plan to enjoy their holiday with friends.
Research and Booking Methods
Interestingly 52% of all those interviewed plan to book their holidays over a month in advance
while 38% leave planning to anywhere between a week and a month prior
to travel. The remaining (and spontaneous) 10% state that they are happy
to make a booking with as little as a week before travel. Notably, nearly three quarters (74%) will not let budget determine their destination of choice, choosing instead to pick their preferred location first and then select the best accommodation option for their budget.
Over half of those surveyed intend to use one of a number of social media channels when planning travels this summer with around 45% taking into consideration reviews featured on sites such as Trip Advisor,
around 17% plan to read travel blogs for inspiration and 16% will
review friends' social posts and comments to get ideas and inspiration
on all elements of travel including location, hotels and airlines.
Source : http://finance.yahoo.com/news/uk-spending-hotel-stays-summer-165800653.html
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